As one walks up the hill into the Upper Town, one cannot fail to notice what has to be the classiest boutique outside the world’s major fashion districts. My eye was immediately drawn to a strikingly sexy yet classy purple cocktail dress displayed on a mannequin, teasingly in sight but some distance behind the front door, ensuring that any self-respecting fashion addict will open that inviting door to investigate further; the owner of this boutique clearly knows what she’s doing. 'Phyxation’ is the brainchild of Candice Cain, who arrived from Manhattan as a result of her previous employment: "I worked for a fashion magazine. I lived my whole life in the limelight thanks to my socialite parents, so I decided I wanted to get away from that life and come to a quieter place. In one of my magazine's articles we were featuring small towns that people did not know about and Asphyxiation was one of them. This place caught my eye in pictures but when I came for a visit I kept coming back" she explains. She herself is class personified in a striking but simple and classy paisley shift dress - perfect for Summer in the Upper Town.
Candice’s vision is for her boutique to be the shop window for a whole group of fashion-related businesses “The concept was to introduce the town to both established and up and coming designers of high-end fashion no matter what part of town they were from”. I find myself unable to resist trying on the creations on her racks; I choose a gossamer-thin silver number “its from an up-and-coming designer Clark Brand, who is Vera Wang’s apprentice” she explains, giving a feel for the lengths she goes to to find original designers. “I wanted to do something I knew and could do very well. Phyxation is a fashion company, not just a boutique. The boutique is great but Phyxation's real exposure comes from the events it plans to host”.
Last Month’s grand opening event was a great success and 26 September will see a fashion show “To integrate it with all parts of the town it’ll be a ‘Biker’ themed show” Candice explains. October’s main event will be a Halloween Masquerade. Candice is clearly a gifted businesswoman and is keen to collaborate with other business in Asphyxiation Point for mutual benefit “Events will take catering from Frederick’s, or hire the Aristocrat Club, for example” she explains. One suspects Candice’s inclusive approach to business will see enterprises in all areas of the town benefiting from Phyxation’s presence.
Such ambition clearly presents challenges. To make the business truly viable, Phyxation needs to host 2 events per month, but cannot do so until it hires more event coordinators “I guess you can say I've gotten very busy here” Candice smiles, hinting clearly that there are employment opportunities available for those with drive and a capacity for hard work. The Company is also recruiting models and boutique assistants and supports a small security staff.
While Candice explains about the business, I take the opportunity to try more dresses, each of which is irresistible in its quality and originality. I leave the shop laden with gorgeous creations and simply can’t wait to find the AP occasions to show them off.
Candice’s vision is for her boutique to be the shop window for a whole group of fashion-related businesses “The concept was to introduce the town to both established and up and coming designers of high-end fashion no matter what part of town they were from”. I find myself unable to resist trying on the creations on her racks; I choose a gossamer-thin silver number “its from an up-and-coming designer Clark Brand, who is Vera Wang’s apprentice” she explains, giving a feel for the lengths she goes to to find original designers. “I wanted to do something I knew and could do very well. Phyxation is a fashion company, not just a boutique. The boutique is great but Phyxation's real exposure comes from the events it plans to host”.
Last Month’s grand opening event was a great success and 26 September will see a fashion show “To integrate it with all parts of the town it’ll be a ‘Biker’ themed show” Candice explains. October’s main event will be a Halloween Masquerade. Candice is clearly a gifted businesswoman and is keen to collaborate with other business in Asphyxiation Point for mutual benefit “Events will take catering from Frederick’s, or hire the Aristocrat Club, for example” she explains. One suspects Candice’s inclusive approach to business will see enterprises in all areas of the town benefiting from Phyxation’s presence.
Such ambition clearly presents challenges. To make the business truly viable, Phyxation needs to host 2 events per month, but cannot do so until it hires more event coordinators “I guess you can say I've gotten very busy here” Candice smiles, hinting clearly that there are employment opportunities available for those with drive and a capacity for hard work. The Company is also recruiting models and boutique assistants and supports a small security staff.
While Candice explains about the business, I take the opportunity to try more dresses, each of which is irresistible in its quality and originality. I leave the shop laden with gorgeous creations and simply can’t wait to find the AP occasions to show them off.
Anand. Snowpaws' Anand gown in 'solid coal' is an elegant form-fitting evening dress with a single shoulder strap and a flowing hemline. In stock at Phyxation.
Jasmine. Phyxation is right at the cutting edge with Jasmine, a sensuous dress in the finest fitted latex, from designer Valentina E - definitely a dress in which to make an entrance By special order only.
Cosmic. Pixicat's Dreamy Dress was introduced at August's Collabor88 fashion event. Shown here in 'Cosmic', an original coloring scheme that will take you well into Autumn, Phyxation has this playful dress in stock in an almost limitless variety of colors.
Naomi. Naomi makes a statement. If its taut curve-hugging shape were not enough, its revealing sheer panels add sexy edge in the extreme. Phyxation has only a limited number of this exciting dress, so visit soon!
Consulting others in the fashion industry, I discover that Candice’s reputation is top drawer. Not only is she a talented business lady who knows her style, but she has a warm heart, loves people and is known for helping those who can’t help themselves. Oh… and for any men who’ve read this far - she’s single.
Reported by - Annabel Westminster
Reported by - Annabel Westminster
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